The Original Goodie Shop

I'm the lead of The Original Goodie Shop account for the PRactice at Ohio State University. The PRactice is a student run PR firm where we get to work with real clients and do real pr work. For The Original Goodie shop, we implemented a media outreach campaign and planned a successful tasting event. We also updated the social media significantly.

Media Outreach Spreadsheet

Expansion Email Pitch

Final Presentation detailing a year of work

Tasting Event Email Pitch

Statistics From This Year

210 total people came to the tasting event
$773.25 in discounts (some people got 20% off a dozen cinnamon sticks is why it’s not a round number)- This came from us creating the idea of $5 vouchers for the OG Shop that were only valid on the day of the tasting event
Compared to the prior week of the tasting event week (so Saturday, April 5th compared to the prior Saturday):
- 4.3% higher Net Sales
- 18.25% higher Gross
- 438 Transactions (up 27%)
Compared to this same Saturday last year (no rain)
- -6.8% Net (bc coupons)
- +4.5% Gross
- 32% higher transactions (331)
- -29.5% Avg sale (bc coupons)
144 coupons came in. Emilie passed out 196. So only 54 not redeemed at the store the day of.
We’ve gained over 200 followers from the beginning of the school year.
Since January we have increased our accounts reached by 114.1% and increased followers by 5.5% since January and increased interactions by 108.9% since January